Free guide to becoming more visible online
The Internet Advertising Bureau, the trade body for digital marketing, has launched a free guide to help not-for-profit organisations make their websites easier to find.
The IAB has teamed up with organisations including Oxfam, Shelter and the Central Office of Information, which is the government’s centre for marketing and communications, to provide charities with guidance on search engine optimisation. Search engine optimisation is the process of making websites easier to find using internet search engines, such as Google. The document, Search Toolkit for Charities and Public Sector, includes case studies from high-profile charities such as Oxfam, explaining how it increased awareness for a campaign through the use of SEO.
To download the guide, visit www.iabuk.net/search
